The reason why we’re all struggling with scale:

• When brands go to look for diversified site lists owned by multicultural minorities, they usually stumble into a very specific agency and adtech problem… of finding the same 100 sites over and over, from every publisher and tech vendor.

• And CPMs start escalating by 3x every year because more brands are committing to multicultural audiences and minority-owned publishers, which is a great thing, but somehow the supply-side has not kept up.

• The reason the supply-side has not kept up, honestly speaking, is because most modern publishers are not making programmatic websites.

• Instead, they make influencer pages on every social channel, they make Youtube shows that double as podcasts on Spotify and iTunes, they make paid newsletters, they host IRL events on platforms like lu.ma and partiful, and your SEO / SEM efforts are tanking because people are using chatGPT and equivalent AI instead of Google search engines.

The reason we created Group LGBTQ+:

• Is to bridge the modern way of publishing and where internet traffic lives in 2024, with media budgets from brands and agencies.

• Simple as that.